 Personal branding is the art of self packaging. Visual perception accounts for a large percentage in the sales decision making process. What does your image say about your abilities and professionalsim. For improved results think of yourself as a product that you must sell, market and promote together with the business you represent. Here are 10 tips for improving your professional image: 1. Be a specialist and authority in your area of expertise 2. Dress like a leader within your industry - have a consistent look and style about yourself 3. Be consistent in your behaviour both publically and with your staff, suppliers and colleagues 4. Always have business cards, pen and paper on you 5. Aim to remember people's names and key information that enables easy conversation 6. Be efficient in returning phone calls, emails and following through quickly with promises 7. Be seen consistently at networking functions and events 8. Always aim to project your best positive personality to support your brand 9. Express yourself in a unique way such as how you dress, things you say or simply something memorable about you and what you do 10. Participate and get involved with others - offer support and give where you can and you will receive. At I&IBS we regularly conduct one on one mentoring consultations with business owners and executives who are interested in raising their business or personal profile. Should you or your staff require support in this area please contact Wendy Fogarty on 0242832221 or email us for further information. |
