| Case Studies & Customer Testimonials |
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- Micro to small business (employees from 1 to 20)
- Established businesses (we also work with a limited number of start up businesses)
- Businesses based in Illawarra region stretching from Helensburgh thru to Nowra including the Southern Highlands
- All industries particularly business to business, product related, retail, hospitality and tourism including home based or online businesses
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- invest back into their business for strategic direction, business improvement, consolidation and sustainable growth
- integrate change into their business in areas such as product and service diversification, repositioning or rebranding, mergers, acquisitions, investors, franchising, licensing, employing staff, business sale and succession planning
- systemise and streamline business operations
- increase turnover and profitability
- improve their level of customer service and retention
- gain media profiling to lift brand presence and perception in the market place
- acquire a deeper understanding of their market place, competitors and customers requirements to enable strategic business improvement and innovation to take place
- improve their promotional delivery of their goods and services to their targeted customer segments
- establish local business connections and maximize marketing exposure opportunities
- improve people management, leadership skills and overall organisational efficiency
- embark on new business ventures either related or not to their current line of business
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- IA - Design Environment
- Access Business Lawyers
- Supernova Financial Pty Ltd (Hillross Fairy Meadow)
- Indulgent Corporate Gifts
- The Gourmet Saint
- City Beach Yoga
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- Utopia Boutique
- Global Hydraulics
- Best Catch Australia
- Northern Illawarra Online (NIO)
- Corrimal Chamber of Commerce
- Ezy Shaid Colours
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- South Coast Gymnastics Academy
- Lavender Lilly
- Training Masters
- Property Penguin
- The Light House Church
- Pop Stars
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Company: Indulgent Corporate Gifts
Industry: Business Services
Date: 2007 |
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Indulgent Corporate Gifts specialise in branded and themed promotional gifts for the corporate sector.
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We were contacted by (Previously known as) Indulgent Gifts and Hampers to address issues such as competition, stagnate sales, lack of market presence and brand awareness, marketing material and web content, systemisation and organisation of home based business. |
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We worked one on one with the business owner / operator through a series of intense mentoring sessions coupled with business administrative support to improve a number of things across the business such as: systems, processes, rebranding and position the business, defining customer profiles, researching the market place and opportunites etc. We also assisted with improving the sales process and prospect conversions. Additionally we also put in place a small business plan that included simple yet effective strategies to build the business. |
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Indulgent Corporate Gifts is now a revamped, streamlined and highly organised professional corporate gift business that has secured clear market positioning not only in the Illawarra but beyond as they have customers that showcase the gifts created by them at Expos across the Country.
Strong market presence has been established and the business is represented by new branding that is producing very positive growth results. |
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Thank you for all your assistance. It has been a pleasure working with you and actually working within my business. Not only has it opened my eyes to the wider business world but it also has rebooted my desires and aspirations for my business, I can see exactly where I would like to go and I can see that I will achieve my goals. It has only been a short while since we have worked together and already I can see a lot of improvement and it can only grow from here.
Ida Lewis, Business Owner
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For more information on Indulgent Corporate Gifts and to view their wonderful new branding and web site, visit www.indulgentcg.com.au |
Company: City Beach Yoga
Industry: Fitness and Leisure
Date: 2007/2008 |
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City Beach Yoga specialises in Iyengar Yoga classes in Wollongong both in the area of recreational and levels programs. (offering recreational casual classes, graded 10 week courses, workshops, intensives and retreats, from beginners to experienced ,by a certified Iyengar Yoga teacher with over 10 years experience.)
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We were contacted by the owner/operator and Yoga Teacher of City Beach Yoga for assistance with business planning, strategy, diversification and competitive advantage. |
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We worked one on one with the business owner / operator through a series of regular intense mentoring sessions coupled with business administrative support to improve a number of things( underlying structural weaknesses/ issues ) across the business such as: systems, processes, welcome kits, marketing material, defining customer profiles, ( course financial tracking and analysis ) researching the market place and identifying ( market position, USP) growth opportunities and so on..... We also assisted with improving the sales process and prospect conversions. We also assisted with Risk Management of the business and improved (streamlined) payment processes. Additionally we also put in place a detailed business plan for the business to strategically build upon throughout its ongoing growth. |
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City Beach Yoga has dramatically improved its processes, systems, customer service levels, marketing material, brand presence and so on. City Beach Yoga is now holding regular Expo Days and Yoga Retreats – both new additions to their business model as well as developing strategic alliances with complementary health professionals, such as osteopaths/ midwives/ podiatrists/ to improve programmes and capture greater market share) |
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“Thank you for your astute business advice, tips, strategies and insights into commercial realities during our sessions. It has been an invaluable learning curve for me and City Beach Yoga. It is only via our sessions that I have had the confidence to hold an expo, run a retreat and to wear the hat of a business woman. Finally!”
Anastasia Yatras – Owner/Operator |
For more information on City Beach Yoga and to view their web site, visit www.citybeachyoga.com.au |
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Company: Pure Planet Australia (Pure Wipes)
Industry: Retail - Online
Date: 2007 |
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Pure Wipes is an eco cleaning product that comes in a variety of packing types and sizes and is sold online through its web portal.
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We were contacted by the business owner/operator to address issues such as compliance, market place research, competition, brand development, business development, product packaging and commercialisation including Trade Mark protection. |
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We worked one on one with the business owner / operator through a series of intense mentoring sessions coupled with some business administrative support to aid in the research, compliance and start up of the business. |
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Pure Wipes are now available in Australia through a web portal with clear branding and product profiling. The business is successfully undertaking extensive marketing and public relations activities across the country to build brand awareness and increase sales. |
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'When I first met with Wendy I really had no idea what direction I wanted to go with my business. I soon learnt that Wendy is a specialist in her field who has a wealth of knowledge, experience and business connections. She really helped me to get the ball rolling and pointed me in the right direction. Wendy's advice has been a big plus to my business and because of that I'm off to an excellent start. Her multitude of ideas really got my brain working!'
Sharron Harrison-Shaw – Owner/Operator
Pure Planet Australia (Pure Wipes) |
For more information on Pure Planet Australia (Pure Wipes) and to view great product line up and web site, visit www.purewipes.com.au |
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Hammond Engineering
Wendy Fogarty from I&IBS has taken us through an immense volume of knowledge to apply to our business which has been reinvigorating. This has provided us with a great “springboard” to strengthen our business. We have been able to refocus on the foundations of our business and put changes in place with Wendy’s support
Zane & Karen Hammond, Hammond Engineering Pty. Ltd. |
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Freestyle Composites Australia Pty. Ltd.
After 25 years in business as a Small Business Owner/Operator, it wasn’t until I met Wendy Fogarty from I&IBS who convinced me to finally undertake the business planning process and due diligence on my business. Working with Wendy closely on the planning and strategic direction in a mentoring relationship over a number of months proved beneficial when it came to cleaning up and tightening the framework of my business. Wendy was also able encourage us to undertake some marketing and promotional activities including exhibiting at local and international expos to showcase our range of products which have since produced very results for our business. She also consolidated and further developed the Freestyle branding across our information resources and systemised all our electronic data which in turn has increased our operational efficiency. Being a fibreglass manufacturing and wholesale business, Wendy insisted heavily on ensuring OH&S compliance was in place and the business was well risk managed. Undertaking this process with Wendy has been extremely valuable for the long term sustainability of the business.
Dave Clarke – Owner/Operator |
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Best Catch Australia
With a new and fresh idea, I met Wendy who was able to channel my energy, passion and hard-work into developing Illawarra’s Best Catch into a local premier event. After finding our niche in the not-for-profit sector, I-IBS was able to assist me with researching the marketplace, the positioning of our event and the re-development of our branding and corporate profile. With this, we were able to identify, develop and protect our intellectual property to ensure we remained an exclusive and unique organisation. Participating in the I-IBS Mentoring Program, the weekly meetings showed that Wendy was always extremely well-prepared and professional which led to strong productivity and innovation with the developing of our organisation. Here, we spent considerable time on research, developing policies and procedures as part of our risk management and packaging our event ready to be duplicated in other regions across Australia. As a young not-for-profit business owner, Wendy from I-IBS was able to further nurture and develop my skills in continuing the hard work required to increasing the success of our organisation. Best Catch Australia is now structured to be a leading organisation that provides a platform for young men to be recognized for their contributions within our community. We’ll be sure to work again in the future with I-IBS when we are ready to further expand our operations and activities.
Melissa Abu-Gazaleh - Managing Director |
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Soap Concepts
Experiencing overload due to rapid business growth and lacking the knowledge to expand my business meant I needed an injection of knowledge, expertise, mentoring and guidance. After working together with Wendy Fogarty from I&IBS on previous projects and knowing how particular with details and achieving outcomes she is, I did not hesitate asking her for her assistance with my business development growth. Wendy came on board and provided all I was needing and so much more that has provided incredible value to the business. Wendy mentored me through the entire process from re-branding and positioning the business through to extensive research, competitor analysis and so on. She worked hands on with me to put together a detailed and comprehensive business plan which included extensive risk management and compliance. She was also an integral part of the consolidation and expansion of our business service model, handled strategic staff recruitment, guided me through the office relocation and set up, systemised my information resources, developed key operational templates and added great value to the intellectual property assets within the business. As a young person in business and lacking confidence in a number of areas, the journey with Wendy as a mentor guiding and empowering me to achieve my dream of having a thriving and successful small business is now coming to life and evolving as I put the hard yards and commitment into making it all a reality.
Jodi Quintal – Owner/Operator |
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Northern Illawarra Online (NiO)
Northern Illawarra Online (NiO) has recently taken a quantum leap forward in the development of its brand and the effective communication of services to its audience - at the core of this development process has been the marketing advice from I&IBS. Wendy has not only assisted with realistic solutions to our identity issues, but has also given us the "bigger picture" - wendy works from the part (in fine detail) to the whole and beyond, providing a friendly, attentive and personalised service that is unequaled. NiO now has a strong working relationship on an ongoing basis with I&IBS, looking to Wendy before starting any new promotion - we also recommend her to all of our clients to be sure that they enjoy the same benefits.
Scott James Smith - Owner/Operator |
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Protect-A-Pet Animal Services - Corrimal
set up my business through the NEIS scheme which was great, the mentoring and support were very helpful but I still felt I needed more if I was really going to be successful. I met Wendy at a networking function and arranged to meet with her to discuss my business and she what she had to offer. I spent just four hours with Wendy and her knowledge and advice has been invaluable to me ever since. To this day I find myself taking the advice she gave me four years ago. If it wasn’t for Wendy and her services I honestly believe that I would not be in business today. I will definitely use Wendy’s services again when I am ready to take my business to the next level.
Elise Leiner - Proprietor/ Sole Trader |
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Advanced Coaching Solutions pty ltd
"Since I first met Wendy networking I feel my business has really taken off.
Some of the key pieces of advice Wendy shared with me early on have made all the difference to my business and I'm now experiencing the recognition for my hard work in the local community. I'm delighted to have worked with Wendy in the early start up phase of my business as it really was the critical make or break time for me and the support Wendy offered was important in seeing me through."
Jodie Cooper - Life & Executive Coach |
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Pure Planet Australia (Pure Wipes)
'When I first met with Wendy I really had no idea what direction I wanted to go with my business. I soon learnt that Wendy is a specialist in her field who has a wealth of knowledge, experience and business connections. She really helped me to get the ball rolling and pointed me in the right direction. Wendy's advice has been a big plus to my business and because of that I'm off to an excellent start. Her multitude of ideas really got my brain working!'
Sharron Harrison-Shaw - Owner/Operator |
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EzyShaid Colour
“If you need someone to be as interested in your business as you are, Wendy Fogarty of I&IBS is the person for you. She has networked widely in her career and constantly employs her thoughts over the potential synergy between your business and her contacts. For us, this has led to exciting links with enthusiastic personnel. They have joined us and are energetic team members whose goal is to help us succeed. Further, Wendy’s energy and persistence results in levels of research that ensures the Business Plan developed is thorough and detailed. Every opportunity for success in commercialising is provided. Her desire to serve and reply to queries thoroughly and quickly has always been very helpful in rapidly progressing the Business Plan and hence commercialization.”
Robert Thomas -Managing Director |
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City Beach Yoga
“Thank you for your astute business advice, tips, strategies and insights into commercial realities during our sessions. It has been an invaluable learning curve for me and City Beach Yoga. It is only via our sessions that I have had the confidence to hold an expo, run a retreat and to wear the hat of a business woman. Finally!”
Anastasia Yatras - Yoga Instructor & Owner/Operator |
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Loadhaul
Lodehaul a 60 year old heavy haulage and logistics organisation has entered a new phase in its operations and is rapidly expanding across NSW and Interstate. A precondition for this expansion was the re-organisation of our internal office automation systems and re-branding in the market place. I&IBS has been able to provide us with a platform for the structured growth of our business and, a consistent corporate image through our suite of well thought out Intellectual Property. We are extremely grateful to I&IBS for their services and ongoing support, which we believe any business would find invaluable.
Allan Bailey - Commercial Manager |
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Scholtens Property Real Estate
A new corporate identity and logo raised the issue of Intellectual Property in our business in which Wendy at I&IBS was able to solve behind the scenes in time for the scheduled change over date. I&IBS was an integral part of our change over and with heavy work loads at our end, Wendy was a welcomed and new silent staff member with the job of converting all our existing forms, standard documents and presentations over to our “new look”. An IP folder with all the “nuts and bolts” of our business was proudly handed over to us along with instructions for its use within the company. Thank you for being an integral part of our future success and assisting us with that next level of growth.
Jeff and Simon Scholtens - Directors |
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Savage Force
We were looking for a solution to our office documentation, procedures and IP for our company. I&IBS came to the rescue in setting up and organising from start to finish and has greatly enhanced this part of the company. A job well done thank you.
Mark Savage - Managing Director |
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Chalk Financial Planning
I&IBS has been able to provide us with a foundation and a platform for structured growth of our business, not to mention the streamlining and consolidation of processes. Therefore we are extremely grateful to I&IBS for their services and ongoing support, which any business would find invaluable.
Dianne Chalk CFP DipFP JP - Proprietor |
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Ezyshaid
I&IBS treated our work as important and imperative dealing with each new challenge professionally and proficiently. Not only were all matters relating to Trade Mark explained and followed through, but also ideas for growing and developing our business were researched and clearly presented. We highly recommend the service provided by Wendy Fogarty and I&IBS.
RJ THomas & JL Thomas - Directors |
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Lioness' Pride Astrology
“Getting a Trade Mark for your brand can be a stressful, detailed and lengthy process when it’s not your area of expertise. I decided to let the experts handle the job and sought the highly recommended services of Wendy Fogarty at Important and Imperative Business Solutions and I haven’t looked back since.”
Lana Jackson - Astrology Consultant / Proprietor |
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Illawarra Workwise
With the opportunity of growth in the way of franchising presenting itself, our Intellectual Property became a major concern. Meeting Wendy from I&IBS was a great relief when we considered the size of the project ahead and the time frame for us to get everything in order. Our workloads were heavy and our time pre-occupied on other components of the business. Wendy worked with us closely behind the scenes to successfully achieve our objectives. Business forms were streamlined, formatted and formulated. Presentations were upgraded, remodeled and revised to be more effective. Thank you for taking the pain out of such a daunting but vital task for our future growth and success.
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Access Business Lawyers
With a planned merger on our hands involving 5 firms of solicitors and all their existing staff, it was imperative that we have our Intellectual Property and corporate image together to coincide with the merge and our new business identity. It was important not only for the public and our clients but for the partners and their staff members. Wendy at I&IBS was instrumental in redesigning, formatting and streamlining all our existing forms, standard documents and presentations etc. While we confidently left this area to Wendy at I&IBS, we were able to then focus on the many other issues relating to the merge and of course looking after our clients and suppliers. As requested, 5 folder copies and a computerized version of all our new IP was proudly presented and delivered to us within our timeframe to complete the preparations for our merger. Thank you for being an integral part of our merge and assisting us to create a solid platform for the future success of Access Business Lawyers.
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Cleverlink Internet Services
With our focus concentrated on our clients and working on their projects, time working on our businesses to continue growth building is sometimes difficult to secure. Wendy from I&IBS was briefed to create a Promotional PowerPoint presentation to promote Cleverlink’s business and its services. Wendy worked closely with us, behind the scenes, to achieve our desired outcome and objective. Thank you for developing a powerful promotional tool to assist our business growth.
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La Vie
The launch of our new French Prestige Skincare range saw the necessity of a dynamic Training presentation to promote and educate industry professionals. Meeting Wendy from I&IBS was a relief when it came to putting together a special and unique training arm behind the brand. Wendy worked closely with us to convert our Marketing materials into a structured training educational format via a dynamic PowerPoint Presentation. Wendy’s passion and knowledge for the cosmetic industry proved invaluable in this project. Thank you for all your time and energy put into developing our training materials.
Annie O’Brien, Director – B’Cos Marketing |
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Indulgent Gift Boxes & Hampers
Thank you for all your assistance. It has been a pleasure working with you and actually working within my business. Not only has it opened my eyes to the wider business world but it also has rebooted my desires and aspirations for my business, I can see exactly where I would like to go and I can see that I will achieve my goals. It has only been a short while since we have worked together and already I can see a lot of improvement and it can only grow from here.
Ida Lewis - Business Owner |
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Motivation Lines Surfboards Pty. Ltd.
“Wendy helped us prepare brochures for a trip to the United States. We were looking for distributors for our products and Wendy helped us streamline our brochures to our website. We will be using Wendy's services in the future as she showed me a number of ways to streamline and improve our overall corporate image.
Sherry Warren - Manager (August 30, 2005) |
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