Combined overall corporate identity linking brands to the organization making adding additional brands easy providing the organization has a good reputation with customers.
It is important to note that just because you have your business name registered within a particular state, it does not give exclusive rights to use a name, word or image for your business to trade with. To ensure your brand and any components of your brand identity is protected by Australian law and your investments in building your brand remain secure, you will need to seek National Trade Mark protection through IP Australia. (www.ipaustralia.gov.au)
IP Australia has 42 different classes of goods and services to choose from for protection in. Once you have registered your Trade Mark you are able to stop others from using the trademark or similar marks that may cause potential consumer confusion in the marketplace.
The Trade Mark application process can take between 9-18 months. Once your application has been acknowledge as received by IP Australia you can use the TM against your proposed Trade Mark however the ® against your mark is legally not permitted until your Registration Certificate has been issued. Registration is for ten years and renewable. |
